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Websites of care service providers in the South Bohemian Region according to the Register Social Service Providers
BARTUŠKOVÁ, Michaela
The objective of my diploma thesis is analysing the webpages of chosen care providers in the Region of South Bohemia from the perspective of individuals currently interested in using care services for a family member. With regard to the character and objective of my diploma thesis, I chose three research questions. How do candidates evaluate the design and clarity of the webpages belonging to the chosen care service providers? How do service candidates evaluate the ease of finding and the amount of information on the webpages of chosen care service providers and what information is important to them on the webpage? How do prices for individual acts of provided services differ in chosen providers? To reach the objective of my diploma thesis and to answer research questions I have chosen to combine the methods of both, qualitative and quantitative research. In the qualitative part, I chose a semi-structured interview with ready questions that I asked for in all analysed provider webpages to be the data collection technique. In the quantitative part, I used the technique of a questionnaire with closed scaling questions to be the data collection technique. There are two research files appearing in my thesis. One of these are people currently interested in care service and the other are webpages of care service providers. For research purposes, I picked five webpages of providers who differed from each other in their organization form. The results prove that in case of the first research question, from the perspective of webpage design and its clarity, the following aspects are viewed as important, the font, the colours, and photos. Clarity is then linked to the above-mentioned factors together with the amount of information and its placement on the webpage. From the perspective of provided information, according to the research, the subjective feeling, the amount of information, ease or difficulty of finding specific information and how the visitor evaluates the web´s information being current, matter. In the last part of my research, I did a comparison of providers´ price lists within my research file and compared the given prices per task or a time interval to the Decree No. 505/2006 Coll. In majority of cases, the prices were stated equally in all organizations, they only differed in details. All organizations follow a financial limit based on the above-mentioned decree. The results of my thesis could serve as feedback to care service providers from the perspective of an independent observer who has minimal knowledge of this service, but on the other hand, is interested in given social service.
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